Promote Your Article

To improve the visibility of your IEEE published article and influence in the field, consider using the guidelines outlined below.

Spreading the Word About Your Newly Published Article

Once your article is published, you can start publicizing it in a number of ways.

• Email the article link directly from the article abstract page in the IEEE Xplore® Digital Library.
• Update your CV, your institution website, and anywhere else your publications are listed.
• Review the IEEE Article Sharing and Posting Policies to see the permitted sharing of the full-text article.
• Post the news about your newly published article in social media networks.

Creating and Using Social Media Networks to Maximize Visibility

Social media platforms are an essential means of extending your visibility and reach. Optimize their use by building up your social media network and presence and effectively crafting posts.

Building a Network and Presence on Social Media

You can start preparing to promote your article even before publication by identifying and building up the networks most appropriate for your topics of interest.

• Determine which social media platform(s) are most suitable and popular for your particular field; some fields coalesce around a single platform, while others are more spread out: check with colleagues and search and spend time on different sites.
• Set up a profile on each relevant platform, including a current biography, a professional photo, and a brief description of your background and current research areas.
• Start building your network: connect with those from your school and/or institution, and then branch out. Take advantage of any features the platforms offer to grow your network.
• Spend 10-20 minutes weekly maintaining your social media profiles and increasing your network.

Crafting Your Social Media Posts and Maximizing Their Impact

Using best practices such as the following can help you craft effective posts to maximize the visibility of your article.

• Utilize the IEEE Social Media and Communications Author Toolkit which features adaptable templates and copy to promote your work as well as news release and newsletter templates that will allow you to constructively collaborate with your academic institution’s or organization’s communications network.
• Lead your post with the most exciting or interesting findings reported in your article; try tying them to a provocative question or compelling vision of the future.
• Make your post relatable and easily understandable to a broad audience. Keep in mind that they might have less specialized knowledge of your field than you do.
• Consider including an easy-to-understand image or short video representative of your work that catches the reader’s eye.
• Tag your coauthors; their networks will see and potentially share your posts.
• Include a couple of #HASHTAGS related to your article’s topic so interested readers outside of your network can find your post; hashtag tools can help you identify commonly searched topics/terms.
• Finish with a link to your article on IEEE Xplore so people can easily find it.

Gauging Your Article’s Impact

After you post about your article on social media, track your article’s performance by going to the article’s page on IEEE Xplore and scroll down to the Metrics section to see how many times your article has been viewed and cited. These data are updated monthly, so check back frequently.

Following these best practices about posting, while continuing to expand your social media network over time, will improve your visibility and influence in the field.